By Laura Vietmeyer, Digital Content Specialist, Lessiter Media Since distributing copies of What the Heck is EOS? back in June, I’ve heard various reactions from coworkers: “Oh, things make so much more sense now!”, “Hey! We’re not doing [insert book’s suggestion here].” and “So that’s what L10 means!” Hopefully, after reading What the Heck is EOS?,…
Read More
Recent Posts by Skylar Michels
Why Video Marketing Matters
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Did you know that when website visitors are presented with both a video and text, 60% of visitors will watch the video first? While it may come as no surprise that video is a dominant part of the digital age, what may make you raise your brows is…
Read More
Print Advertising: Fact vs. Fiction
By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media It's easy to get swept away in the current of digital marketing. With all the shiny buttons and blinking lights, it's hard not to get pulled into the "next big thing" — and that's not necessarily a bad thing, but is it what's best for business? Too often,…
Read More
Getting to Know Bree
By Mike Lessiter, President, Lessiter Media From the Getting To Know column of the July 2018 Lessiter Link newsletter Editor’s Note: Bree is the 5th most-tenured staffer at LM. I remember my “last look” interview with her in the fall of 2004 before she accepted the marketing assistant position and became the 12th full-timer on…
Read More