Recent Posts by Skylar Michels

Are These Couple Words Sabotaging Your Marketing Messages?

By Jeremy McGovern, jmcgovern@lessitermedia.com Executive Editor/Publisher, Lessiter Media Copywriters obsess over the headline and body copy, making sure that the message stays on point. But how many of us have ever stopped and considered the departing salutation on promotional messaging, and how it might influence our audiences? If you haven’t, it may be time to start…
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How QR Codes Help During The Pandemic

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Many facets of our lives have been altered due to the COVID-19 pandemic. As we adjust to life with as little human contact as possible, we as marketers need to think outside the box, now more than ever. QR codes are a touch-free way to get your…
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What Frequency Are You Operating At?

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media In past Lessiter Marketing Minute emails, we've talked about creative ways to expand your reach, whether in print, digital or a combination of the two. And while reach is an extremely important aspect of any marketing campaign, there is an equally important topic that sometimes gets overlooked, and…
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Features Vs. Benefits: Making Mundane Products Magnificent

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Legendary copywriter Joseph Sugarman said it best: "Every product has a unique personality and it is your job to find it.” When it comes to defining a product's unique personality and communicating it to the customer, many marketers go wrong by putting too much emphasis on a product's…
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