About: Michelle Drewek

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media If you’re a marketer responsible for your company website, then growing, engaging and measuring your site visitors is constantly on your mind. You’re not a web developer, but you are aware that tools exist to help with analytics and audience building. Maybe you’ve found a nifty analytics tool…

By Patrick Sharpe, psharpe@lessitermedia.com V.P. of Audience Development, Lessiter Media I presume some of you question from time to time the efforts and resources you put behind your traditional marketing programs. We get it, because we’re marketers too, and sometimes that can be a tempting thought to have. That is, until you read an article like…

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media Ever wonder what entices people to put down their screens and flip through a hardcover book or glossy magazine? Consumer behavior studies have shown the importance of sensory-based marketing tactics, but little attention has been given to the first sense we experience as humans – the sense of…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media It’s easy to assume that all social media channels operate similarly. With a large market of users, someone is bound to see and engage with your content, right? It’s true, you may get a lot of eyes on your message, but you are risking time and money…