About: Michelle Drewek

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Everyone here can relate to project backlog and stalled initiatives. We tend to find our way out of them, but at what cost? If you took a moment to think about the lost time and money that was spent on past due assignments this year alone, the number…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media As a member of the digital media team here at Lessiter Media, knowing how to track the success of various campaigns is a part of the job. My team tracks markers like impressions, engagement, click-thru rates, page views and downloads to determine if advertising efforts for a…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Perhaps you’re done or in the final stages of getting your 2019 marketing budget approved. How are your expenses looking for digital marketing and what’s your forecasted ROI? A huge part of digital marketing success — whether you’re generating leads or capturing sales — is in the landing…

By Patrick Sharpe, psharpe@lessitermedia.com V.P. of Audience Development, Lessiter Media For the few prehistoric marketers still out there, you might remember this steadfast formula for promotional success: This formula, developed by direct response expert Ed Mayer, taught us 40% of the success of our response was tied to the audience. The second 40% stood for having…