About: Michelle Drewek

Recent Posts by Michelle Drewek

Pam Lessiter Legacy Scholarship — Spring 2019 Recipients

Pam Lessiter Legacy Scholarship — Spring 2019 Recipients
From the July 2019 Lessiter Link newsletter On December 17, 2016, Mike Lessiter announced the Pam Lessiter Legacy Scholarship before employees, guests and spouses at the firm’s annual Christmas party. Pam Lessiter co-founded Lessiter Media in 1981 with husband, Frank. While she has often been “behind the scenes” in her administrative role, she has been…
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‘Getting Started’ Success … From Listening & Spinning

‘Getting Started’ Success … From Listening & Spinning
By Jeremy McGovern, Executive Editor/Publish of American Farriers Journal By attending media conferences and workshops, we undoubtedly benefit through networking — introductions to new processes and sessions that can validate (or refute) what we've been doing. However, it is also essential that we learn success stories from our media peers to apply to our audiences…
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Is Being “Mobile Friendly” Enough?

Is Being “Mobile Friendly” Enough?
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media When I recently heard the first iPhone was released just 12 years ago, my initial thought was "that's it?" The smartphone has become such an integral part of our lives that it's hard to believe not so long ago many of us were still rockin' a flip phone. (And if…
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5 Ways to Make the Most of Your Webinars

5 Ways to Make the Most of Your Webinars
By Rachel Hanrahan, rhanrahan@lessitermedia.comDigital Content Specialist, Lessiter Media Are you looking to connect with your target audience in a fresh way? Wanting to create useful content to draw new leads? According to GoToWebinars, 73% of B2B marketers say that webinars are the best way to gather fresh leads. Webinars, when executed to their fullest potential, are an…
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