About: Michelle Drewek

Recent Posts by Michelle Drewek

Core Values Recipient — Joe Kuenzle

Core Values Recipient — Joe Kuenzle
From the July 2019 Lessiter Link newsletter Joe Kuenzle joined LM in 2014 as a contractor to assist Brad Hemze with the transition to the ePub sites. Within several months, Joe proved himself worthy of manning a newly created full-time position. Throughout his time here, Joe has contributed to LM's success with his strengths, skills…
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Summer Interns Gather to Discuss EOS with Management

Summer Interns Gather to Discuss EOS with Management
From the July 2019 Lessiter Link newsletter On July 11, Kim Schmidt, Executive Editor & Intern Coordinator, and Mike Lessiter held a group "book report" discussion on What the Heck is EOS (Entrepreneurial Operating System)? The meeting was lively with questions and observations pertaining to EOS and generated feedback from the interns on how they've seen…
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Back to School

Back to School
From the July 2019 Lessiter Link newsletter President Mike Lessiter went "back to school" at UW-Milwaukee for a semester-long course on documentary production last January to May. He enrolled in the course as he prepares to direct a documentary series on family run manufacturers in the farm equipment business. Several hundred hours of video were…
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5 Tips to Improve your Search Engine Visibility

5 Tips to Improve your Search Engine Visibility
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Traditionally we were taught to think of search as algorithms fueled by keywords and keyword phrases. While they are still relevant, search engines have become smarter in how they determine content rankings. Gone are the days of keyword stuffing content to boost rankings. Content creators need to shift their…
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