About: Michelle Drewek

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If there’s one thing my husband is a sucker for, its free samples. He’d never willingly admit it, but pre-covid he used to plan grocery trips to align with the free sample timeframes. Don’t worry – he won’t read this, so he’ll never know I’m exposing his groundbreaking…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media As marketers, it is easy to get hyper-focused on the end result of our efforts – getting a sale. The problem is that can make us see everyone that encounters our ad message as qualified buyers simply waiting for the right offer or “hook”. When according to…

Struggling to stay productive and balanced at work? Discover strategies to improve your workflow, save time, and boost wellness.

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. If you want to generate leads…