By Alison Green, firstname.lastname@example.org
Email Specialist, Lessiter Media
If you’re making marketing decisions, chances are you’ve heard at least a few of these buzz words: SEO, Marketing Automation, Customer Journey, Lead Generation, etc. One of the most popular (and confusing) concepts is the Marketing/Sales Funnel.
Abstract digital strategies can be difficult to wrap your head around, so to help you visualize success let’s view the concept in relation to our physical reality. In this article from the Harvard Business Review, the digital space is playfully compared to the universe, gravity and physics.
Through this lense, you can think of the ‘funnel’ as a continuous vortex with your customer at the center. We’ve put together 4 ways you can visualize the model to create gravity-like momentum and convert more leads to sales.
Do you have any questions on how to build on your current strategy? Don’t hesitate to reach out. Our lead generation team can walk you through the basics and brainstorm areas to start building momentum.