About: Michelle Drewek

Recent Posts by Michelle Drewek

5 Benefits of Contests for Your Business

5 Benefits of Contests for Your Business
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As I watched “One Shining Moment” after Kansas’s win to close out another exciting March Madness, I couldn’t help but think back to three short weeks ago when we were all scrambling to get our brackets submitted. The excitement, anticipation, the “I’ve got this” feeling. Although I tied…
Read More

Using a Grid Design System to Create Clear and Organized Marketing Materials

Using a Grid Design System to Create Clear and Organized Marketing Materials
By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media Clear and organized communication is key in getting your message across. A great first step in the design and flow of your communication is to employ a grid system into your design. Fields of text, photos, graphics, data and callouts all need to be organized in a way that…
Read More

6 Practices to Create Irresistible CTAs

6 Practices to Create Irresistible CTAs
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media According to this blog post from Databox, among their organization’s website and social media platforms, email is one of the top 3 channels marketers are using to reach their audiences. But if you aren’t crafting email messages on a regular basis it can be easy to lose sight of what a…
Read More

Text Matters

Text Matters
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Non-text elements such as images, videos and audio help engage and retain an audience's interest. But by nature, they lack the quality text that search engines scan to help a user find the information they are looking for. Search engines are getting better at reading media, but it’s the job…
Read More

Recent Comments by Michelle Drewek

No comments by Michelle Drewek yet.