On Friday, April 20, 2018, a group of 3 staff members participated in Hoover Elementary School's High Interest Day. Michelle Drewek from our digital media department, and Jeff Lazewski and James Kolterman from our art department gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on…
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Recent Posts by Michelle Drewek
Sign Me Up!
By Michelle Drewek, Digital Media Manager From the April 2018 Lessiter Link newsletter When I accepted my job offer in December of 2011, I knew I’d be wearing more hats than just what the job description detailed. But little did I know then that those hats would evolve to include landscaper, green thumb, window insulator…
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Cover Ad Sees 2400% R.O.I.
By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media Think Print is Dead – Think Again… Our equine title, American Farriers Journal, was approached by a firearms manufacturer that specializes in custom engraved firearms and was looking for a targeted audience to sell an expensive new limited-run farrier-themed rifle. After a consultation with our Sales team, the…
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Facebook A/B Testing
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As marketing professionals, we have the opportunity to research and test some of the newest and most creative digital assets from across the industry that are being used to engage customers. One of the most successful platforms we have been testing is Facebook. The Ads Manager has a…
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