On Friday, April 20, 2018, a group of 3 staff members participated in Hoover Elementary School's High Interest Day.
Michelle Drewek from our digital media department, and Jeff Lazewski and James Kolterman from our art department gave students an inside look at the production process for video commercials. Students were then given the same equipment we use on our own video shoots to go out and capture b-roll footage of the various High Interest Day activities. The video they captured was then taken back to our headquarters to be used in a final promotion video, which you can watch below.
Here's a packet of the information the Video Commercials participants received, including a blank Storyboard and helpful tips for framing different video shots.