Tag Archives: Short-Form Video

4 Creative Ways to Engage your Audience

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Was there ever something in school that you could not wrap your head around? Maybe it was a topic in math or science that you felt like you were stumbling your way through. Because you didn’t understand or enjoy it, how excited were you to participate in it?…
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Choosing Wisely: TikTok vs. Reels Comparison

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In our effort to continually innovate and connect with our audiences in meaningful ways, our team at Lessiter Media recently delved into the realm of short-form video content.  In a previous installment of our Marketing Minute series, we covered the myriad benefits  of incorporating short-form video into your…
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9 Video Marketing Trends for 2024

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 We're already a month into 2024, a stark reminder that time moves fast. In marketing, time seems to move even faster as we try to keep up with trends and emerging technologies. Video marketing continues to be an important part of any business's strategy. It's become more than…
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5 Reasons to Utilize Short-Form Video

By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
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