Tag Archives: Short-Form Video

9 Video Marketing Trends for 2024

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 We're already a month into 2024, a stark reminder that time moves fast. In marketing, time seems to move even faster as we try to keep up with trends and emerging technologies. Video marketing continues to be an important part of any business's strategy. It's become more than…
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5 Reasons to Utilize Short-Form Video

By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…
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