By Michelle Drewek
Digital Media Manager, Lessiter Media
We're already a month into 2024, a stark reminder that time moves fast. In marketing, time seems to move even faster as we try to keep up with trends and emerging technologies.
Video marketing continues to be an important part of any business's strategy. It's become more than a visual medium. It's engaging, inspiring, interactive and omnipresent in the lives of our customers. In fact, it's become preferable to the wide array of consumable marketing tactics at our disposal.
Consider this: video is preferred by 80% of people over written text.
Knowing how impactful video is across every business sector, we've compiled a list of the top 9 video marketing trends for the coming year, and how you can immediately employ these tactics in your 2024 campaigns.
“Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” – James Wedmore