Tag Archives: SEO

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media We know how great our products/services are, but relaying that to customers can be a challenge when other businesses are boasting about their brands as well. How do you stand out from the competition in a genuine way? 87% of buying decisions begin with research conducted online before the…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media In a previous edition of Marketing Minute, I covered Image Optimization and how it impacts your SEO efforts. I wanted to take our image optimization conversation a step further today and delve into how it impacts your page load time and, subsequently, site speed. Website performance hinges on a…