Tag Archives: Promotional Materials

When Promotional Materials Get in the Way of a Sale

By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Every organization, and every salesperson, subscribes to its own sales M.O. But if you’re in the business of selling a service or an expertise more so than a physical widget, the best supplementary sales tool is not a catalog, piece of literature or even a price book. Nope. Your best tool is…

5 Reasons to Add Promotional Products to Your Marketing Plan

Discover how branded products can boost your marketing strategy. Explore five reasons to make them part of your plan.

Thanksgiving: More Than Black Friday Discounts

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Thanksgiving: a holiday where most people look forward to gobbling down turkey and pumpkin pie. A season of the biggest sales of the year. During this busy time as marketers, our jobs are to brainstorm the best offers of the year, followed with insane discounts, and of course trying…

4 Print Marketing Materials That Will Increase Your Sales

By Bree Greenawalt, breeg@lesspub.comSr. Manager of Data & Events, Lessiter Media If you're an avid Marketing Minute reader, you know we're big believers in print advertising. In past editions, we've outlined 5 reasons to rethink print, shared tips for reducing print costs without minimizing your critical print presence, and even offered advice for capturing print-worthy photos with your smartphone. While…