Tag Archives: Marketing strategies

A/B Testing: Best Practices

A/B Testing: Best Practices
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Split testing, or A/B testing, is a method used to test different marketing variables (such as copy, images, layout, etc). After the tests are conducted, data is compared to each other to identify which test brought better results.  Running A/B tests in your marketing campaigns is a great way…
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Have You Achieved Brand Salience?

Have You Achieved Brand Salience?
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 When it comes to branding strategies some aim to achieve Brand Recognition for their product. But there is a deeper more meaningful level of branding called Brand Salience. The difference is dramatic and achieving it will have a significant impact on the success of your brand, particularly in competitive markets. In…
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Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!

Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!
By Kayla Waukau Marketing Coordinator, Lessiter Media kwaukau@lessitermedia.com Quantity over quality isn’t always true, especially when it comes to your email subscriber list. This week while sorting through my influx of promotional emails from my inbox, I got an email from a company (which may or may not have been a dog pajamas company 😉)…
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