Tag Archives: Marketing strategies

6 Signs it is Time to Rebrand Your Business

6 Signs it is Time to Rebrand Your Business
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Have you been thinking that your company could use a rebrand or refresh?  As defined by HubSpot, “Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.”…
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5 Free Tools to Kickstart Creativity

5 Free Tools to Kickstart Creativity
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 I'll come out and say it: Robust media applications are expensive! The tools are great and can take your business where it needs to be. But what if I told you there are other more cost-effective ways to get the same results? There are many open-source applications that can help…
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A/B Testing: Best Practices

A/B Testing: Best Practices
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com Split testing, or A/B testing, is a method used to test different marketing variables (such as copy, images, layout, etc). After the tests are conducted, data is compared to each other to identify which test brought better results.  Running A/B tests in your marketing campaigns is a great way…
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