Tag Archives: Marketing strategies

Have You Achieved Brand Salience?

Have You Achieved Brand Salience?
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 When it comes to branding strategies some aim to achieve Brand Recognition for their product. But there is a deeper more meaningful level of branding called Brand Salience. The difference is dramatic and achieving it will have a significant impact on the success of your brand, particularly in competitive markets. In…
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Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!

Sunset Policy — It’s Not a Goodbye, It’s a See ya Later!
By Kayla Waukau Marketing Coordinator, Lessiter Media kwaukau@lessitermedia.com Quantity over quality isn’t always true, especially when it comes to your email subscriber list. This week while sorting through my influx of promotional emails from my inbox, I got an email from a company (which may or may not have been a dog pajamas company 😉)…
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The Power of Long-Form Content

The Power of Long-Form Content
By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 In the fast-paced world of digital content, where attention spans are shrinking and competition for online visibility is fierce, the concept of long-form content might seem counterintuitive. The benefits of long-form content on your website are more substantial than you might think. But what exactly…
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Cleaning Dirty Data

Cleaning Dirty Data
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Statistics are the lifeblood of any company. It’s important to know how much of your customer base is interested in your products, what you have to offer, and if you’re losing customers because of something. If this data is inaccurate, it’s hard to make actionable changes.  Dirty data…
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