Tag Archives: events

5 Reasons to Add Promotional Products to Your Marketing Plan

By Bree Greenawalt, breeg@lesspub.comSr. Manager of Data & Events, Lessiter Media Having wrapped up three industry-leading events this past January, and gearing up for two more events this coming August — the 9th Annual Dealership Minds Summit and 10th Annual National Strip-Tillage Conference — we spend a lot of time planning to make sure the event experience for our attendees…

Tips to ‘Return to Normal’ with Live Events

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media It wasn't that long ago — about 3 years ago to be exact — but many of us in the event business were forced to respond to the pandemic by postponing live events or ditching the idea altogether and switching over to a virtual format. It wasn't ideal…

5 Do’s and Don’ts For Your Trade Show Booth Design

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As we head into the summer months and businesses start hitting the road to claim their exhibitor booths at trade shows and events, I wanted to take some time to discuss how you can put together an engaging, effective space without being overwhelming — or underwhelming. If you've…

Bree Greenawalt, Quarterly Core Values Recipient

From the April 2019 Lessiter Link newsletter This quarter's recipient is Bree Greenawalt. A professional jack of all trades at LM, her official title is Senior Manager of Data, Events and Ad Services. But you'll find her involved in many areas outside of core responsibilities on a daily basis. She is LM's "go-to person" when…