Tag Archives: Digital Strategy

Combat Cold Calls Giving You The Cold Shoulder

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com We’ve all been there… You’re going through your call list, making no meaningful contact with your leads, and feeling like you’re wasting your time. Even those who enjoy being on the phone never enjoy rejection. What are the best ways to combat cold calls giving you the cold shoulder? There are…

By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Due to social distancing requirements throughout the COVID-19 pandemic, people started to yearn for face-to-face contact like never before. This change made human needs more apparent and more crucial than ever, for marketers and consumers alike. Consumers are seeking authenticity, connection, and relatability when experiencing your brand. Live…

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 While the benefits of AI have been discussed in the past, we wanted to take this week to address some of the common risks and concerns among marketers (no doubt you share many of these yourself!) Neil Patel, an SEO/Marketing strategist and founder of Neil Patel Digital, conducted a survey of 1,000 U.S.-based…

By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Short-form video content has become incredibly popular in recent years. Much of this can be attributed the rise of the social media app TikTok, created in 2016 (previously known as Musical.ly). The app’s popularity grew during the height of the COVID-19 pandemic as many had extra time on their…

Tag Archives: Digital Strategy

Combat Cold Calls Giving You The Cold Shoulder

7 Risks of Using AI in Marketing

5 Reasons to Utilize Short-Form Video

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