Tag Archives: business events

5 Reasons to Add Promotional Products to Your Marketing Plan

5 Reasons to Add Promotional Products to Your Marketing Plan
By Bree Greenawalt, breeg@lesspub.comSr. Manager of Data & Events, Lessiter Media Having wrapped up three industry-leading events this past January, and gearing up for two more events this coming August — the 9th Annual Dealership Minds Summit and 10th Annual National Strip-Tillage Conference — we spend a lot of time planning to make sure the event experience for our attendees…
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Tips to ‘Return to Normal’ with Live Events

Tips to ‘Return to Normal’ with Live Events
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media It wasn't that long ago — about 3 years ago to be exact — but many of us in the event business were forced to respond to the pandemic by postponing live events or ditching the idea altogether and switching over to a virtual format. It wasn't ideal…
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5 Do’s and Don’ts For Your Trade Show Booth Design

5 Do’s and Don’ts For Your Trade Show Booth Design
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As we head into the summer months and businesses start hitting the road to claim their exhibitor booths at trade shows and events, I wanted to take some time to discuss how you can put together an engaging, effective space without being overwhelming — or underwhelming. If you've…
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9 Tips to Alleviate Networking Anxiety

9 Tips to Alleviate Networking Anxiety
By Samantha ZiebellSpecial Projects Manager, Lessiter Media Networking Anxiety? Um...YES! It can be so awkward, right? Walking up to a complete stranger at an event and trying to start a conversation. It's downright intimidating! But, as easy as it would be to hang out towards the back and not engage with others, we can't let…
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