Tag Archives: branding

6 Signs it is Time to Rebrand Your Business

6 Signs it is Time to Rebrand Your Business
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Have you been thinking that your company could use a rebrand or refresh?  As defined by HubSpot, “Rebranding is when your company rethinks your marketing strategy with a new name, logo, or design with the intention of developing a new, differentiated identity in the minds of customers and other stakeholders.”…
Read More

Have You Achieved Brand Salience?

Have You Achieved Brand Salience?
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 When it comes to branding strategies some aim to achieve Brand Recognition for their product. But there is a deeper more meaningful level of branding called Brand Salience. The difference is dramatic and achieving it will have a significant impact on the success of your brand, particularly in competitive markets. In…
Read More

How to Make Slogans Work for You

How to Make Slogans Work for You
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Eat fresh. I’m Lovin’ It. We have the meats. No one outpizzas the hut. What do all of these phrases have in common? Besides making you hungry, these are some of the most recognizable fast food slogans. This is no accident, as each of these slogans were…
Read More

3 Ways To Build An Authentic Brand

3 Ways To Build An Authentic Brand
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Today, a brand is so much more than just colors and logos. A brand is the impact you have on customers, the industry, and dictates just about every business decision you make. By building a brand that is authentic and has a strong presence in your industry,…
Read More