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The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts
In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals. “Our goal is to provide information that can…
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Building a Well-Rounded Testimonial Archive
Boost your business with ratings, reviews and word-of-mouth. Learn how to gather impactful testimonials and build trust.
Lessiter Media Co-Founder Pam Lessiter Passes
Pam Lessiter of Brookfield, Wis., co-founder of Lessiter Media Inc. (LM), passed away on March 8, 2025 after an unwavering 7-year battle with lung disease. She passed peacefully at home, surrounded by her loving husband, Frank and all 4 of her children in a room packed with in-laws and grandchildren. Pamela Ann Fuzak was born August 24,…
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