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5 Qualities of High-Performing Teams

Our world continues to evolve in an increasingly interconnected and fast-paced mode of operation. As such, it’s imperative for us to slow down and ensure that HOW we are working is functioning optimally.

Features vs. Benefits: Crafting Marketing Messages That Truly Connect

Our A/B test revealed plain text emails outperformed HTML in click-through rates. See the pros and cons to guide your email strategy.

Mike Drop: What if Today’s Workday Was the Last?

By Mike Lessiter, President Editor's Note: The following was written for the hard-working staff of Lessiter Media for our quarterly ASPIRE meeting. Last week at the Farm Equipment Dealership Minds Summit in Iowa City, we held an emotional Hall of Fame ceremony where Mazer Group CFO Wally Butler, and Jon and Andrew Mazer – the…

Understanding Vanity Social Media Metrics: What Are You Really Measuring?

Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.