Overview Lessiter Media is seeking a results-oriented and strategic Brand Manager to lead the development, execution, and ongoing optimization of brand strategies for its Conservation Ag Division. This division focuses on promoting conservation agricultural practices, soil health, cover cropping, crop rotation, water stewardship, and innovative conservation methods that benefit both growers and the environment. The Brand Manager will play a critical…
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Christine Book

Working with multiple brands, Christine’s role as Managing Editor allows her to seek, find and share valuable industry news, product innovations and dealer success strategies with Lessiter Media audiences. She brings extensive writing and marketing communications experience across a range of industries, most recently in healthcare (interventional radiology and diagnostic cardiology) and has enjoyed covering…
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