Our A/B test revealed plain text emails outperformed HTML in click-through rates. See the pros and cons to guide your email strategy.
Features vs. Benefits: Crafting Marketing Messages That Truly Connect
Mike Drop: What if Today’s Workday Was the Last?
By Mike Lessiter, President Editor's Note: The following was written for the hard-working staff of Lessiter Media for our quarterly ASPIRE meeting. Last week at the Farm Equipment Dealership Minds Summit in Iowa City, we held an emotional Hall of Fame ceremony where Mazer Group CFO Wally Butler, and Jon and Andrew Mazer – the…
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Understanding Vanity Social Media Metrics: What Are You Really Measuring?
Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.
A Brief History of American Advertising
A walk through the Smithsonian’s “American Enterprise” exhibit reveals how U.S. innovation shaped modern advertising.