If you’re a superstar who wants to work with a super talented team but are not available during traditional business hours, or only have a few hours to spare each week. You’re the one we’re looking for. Consider a “flex-time” career with Lessiter Media. You’ll be working with an award-winning team, you’ll contribute to meaningful…
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5 Tactics to Max Out Your Live Event Sponsorship ROI
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media With half of the Lessiter Media team out of the office this week executing the first two of our trio of winter conferences, the Precision Farming Dealer Summit and National No-Tillage Conference, it seemed like the perfect time to hone in on a topic that many marketers struggle…
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Simple Steps to Succeed at Marketing Automation
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Many marketers are plagued with difficulty identifying and capturing quality sales leads, inconsistent and ineffective lead nurturing practices or a lack of follow-through by their sales teams on efforts to further qualify and close the leads. A proven way to substantially increase your lead identification, conversion and overall…
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How to Repurpose Campaigns & Creatives Using the 80/20 Principle
By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.…
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