Search for: "Lead Gen"

‘Tis the Season for Marketing

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Politics and sports are two of the most divisive topics in our country, but yesterday — Valentine’s Day — is right there with them. The battle lines have been drawn and you either think it’s the most romantic day of the year, or a manufactured “holiday” courtesy of…
Read More

9 Tips for High-Converting Landing Pages

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Perhaps you’re done or in the final stages of getting your 2019 marketing budget approved. How are your expenses looking for digital marketing and what’s your forecasted ROI? A huge part of digital marketing success — whether you’re generating leads or capturing sales — is in the landing…
Read More

Improve Your Video Production Process with a Smartphone

By Joe Kuenzle, jkuenzle@lessitermedia.com Audio Visual Specialist, Lessiter Media Video has increasingly become an important channel for content consumption for many Americans. As mentioned in the Sept. 7 issue of the Lessiter Marketing Minute, when website visitors are presented with both a video and text, 60% of visitors will watch the video first. With this in…
Read More

Mike Lessiter Speaks with MediaGrowth Executive Summit About Long-Term Growth

The following interview appeared as the July 18th, 2017 edition of Media Growth’s “Thought Leader.” By Kathi Simonsen, President, MediaGrowth Executive Summit (MGES) MGES: What can you tell us about your company’s origins and the way the business viewed itself as it grew? Mike: My parents started Lessiter Media in 1981, when they purchased a newsletter, a…
Read More