By Joanne Volkert
Marketing Manager, Lessiter Media
Word of mouth is a successful form of selling because it relies on established relationships between individuals. Those established relationships have a level trust already built.
So how can you build trust with a new customer? Consider “relationship selling.”
Relationship selling is one way to set your sales pitch apart from your competitors. It is a technique where you focus on the customer’s needs and interests FIRST and then provide your product and/or service as a solution.
According to Indeed, implementing a relationship-based sales approach can improve your success rate with new customers and foster loyalty toward a product or service all while helping you gain new and retain long-term customers.
Below are ten techniques to help you build a connection with customers rather than relying on a price discount or add-on offer. These techniques will allow you to provide more personalized reasons why your product and/or service is the best fit for them.
Have questions or want to discuss your sales strategy for a new or existing customer? Don’t hesitate to reach out. We have a friendly, successful sales team who would be happy to strategize with you.