Category Archives: Marketing Minute

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media We often hear that millennials — the generation generally categorized as being born between 1981 and 1996 — have killed a lot of mainstays of previous generations, including napkins, homeownership, cereal, retirement and much, much more. As a millennial myself, I take umbrage with a number…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Are you and your team continuously juggling several different projects, plans, tasks and long-term goals, but there’s a disconnect in communication and status updates? A promising and proven solution for timely project completion: a project management (PM) software. According to PMI Pulse of the Profession 2017, “A lack…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Marketing is all about building a customer base and retaining loyalty. Each of our efforts is an attempt to keep current customers engaged, attract new customers and ultimately have both remain lifetime purchasers. Outside of traditional marketing campaigns, we found great success in recognizing our customers through dedicated…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Last November, my colleague Joe Kuenzle shared a Marketing Minute on improving your video production process by using a smartphone. In it, he outlined the advantages of using your smartphone to capture high-quality video, and it got me thinking, "could my smartphone take good enough pictures for print…