Is Your Smartphone Your Best Camera?

By Luke Weigel,
Marketing Manager, Lessiter Media

Last November, my colleague Joe Kuenzle shared a Marketing Minute on improving your video production process by using a smartphone. In it, he outlined the advantages of using your smartphone to capture high-quality video, and it got me thinking, "could my smartphone take good enough pictures for print pieces as well?"

Scrolling through all the blurry pictures on my phone — it's hard to get a 2-year-old to hold still! — my first guess would have been absolutely not. But the fact of the matter is your smartphone's camera is probably one of the best cameras you own, and is certainly capable of taking high-quality pictures for use in printed materials.

On top of it all, as Joe eluded to in his Marketing Minute back in November, you will likely save hundreds, if not thousands, of dollars in additional, bulky camera equipment that you may not need.

Of course, there will be times when special photography equipment is needed, but if you are out and about and a photo-worthy moment presents itself, you should feel confident knowing your smartphone is up for the job...if taken correctly.

Check out my tips below for some ways to ensure you are always capturing print-worthy photos with your smartphone.

Have you used your smartphone to take pictures for any of your company materials? If so, I'd love to see what you were able to capture — send a couple my way!

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View Source: HubSpot.