By Laura Vietmeyer, firstname.lastname@example.org
Digital Content Specialist, Lessiter Media
We often hear that millennials — the generation generally categorized as being born between 1981 and 1996 — have killed a lot of mainstays of previous generations, including napkins, homeownership, cereal, retirement and much, much more. As a millennial myself, I take umbrage with a number of these claims, but that’s another discussion for another day. One thing I’m happy to report that my generation hasn’t killed off is print! So, if you’re feeling tempted to focus on digital-only advertising, you might want to rethink that plan.
A 2015 survey of 300 university students around the world concluded that 92% of millennials preferred reading print material over digital mediums, which includes smartphones, tablets, e-readers and laptops. While a pool of 300 people doesn’t constitute a comprehensive study, keep in mind that in 2015 we’re looking at the millennials born in the ’90s, as opposed to millennials like myself who were born in the ’80s and left college well before 2010. I’m willing to bet that my older millennial cohorts would also pick print if given the choice.
The bottom line is that in a world where information is so readily available that it often feels overwhelming, print is a port in the storm to relax and focus. Check out the infographic below to learn a few reasons why millennials love print.
Have you seen other signs telling us that print’s not dead, and nowhere near dying? Drop me a line to let me know!