Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media The key to reaching your entire audience of customers and prospects is a well-balanced and integrated marketing strategy. There is no one-stop solution and if you eliminate one medium, you're likely missing a big portion of your potential audience. The importance of mixing print and digital elements is…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If you’re looking to shake up your social media marketing you might consider hosting a social media takeover. As Hootsuite defines it, “A social media takeover is when you grant posting privileges to a person of interest, like an influencer, industry expert, or professional. While takeovers are most…

By Bree Greenawalt, breeg@lesspub.com Sr. Manager of Data & Events, Lessiter Media Here at Lessiter Media, we are no stranger to virtual events. We just wrapped up 2 virtual events that were originally planned as live events in Omaha, Neb. In just 60 days we were able to adjust from one format to another, so…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Buying habits and consumer priorities continue to shift as the "new normal" changes in a semi-regular fashion, making our jobs as marketers that much more complicated as we attempt to meet these evolving expectations and logistics. The impact of the COVID-19 pandemic is two-fold: economic and emotional. Consumers…