Category Archives: Marketing Minute

By Patrick Sharpe, psharpe@lessitermedia.com VP of Audience Development, Lessiter Media If you have sales responsibilities, you don’t need to be reminded how critical having direct conversations with a customer is to your sales success. Even in the best of years, conversing with them can be a challenge and last year was certainly no exception. Thankfully there are…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media According to SlickText, as of June 2019, 96% of Americans own a cellphone of some kind — most of them reply to texts within minutes. Do you? I know I generally do. It's even more helpful that my fitness tracker syncs with my phone. I find I rarely…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media 2020 was certainly a year of firsts; most notably the COVID-19 global pandemic that not only changed the way we as individuals move through the world, but also the way companies big and small do business. If 2020 had you thinking on your feet of ways to keep…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media According to Semrush, internal linking is one of the most neglected SEO strategies. "We are all quick to turn to tactics that will help us build external links (backlinks), but we often underestimate the impact of developing an optimized internal linking strategy."  Put simply, internal links point users from…