Category Archives: Marketing Minute

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media The art of gaining effective testimonials is half the battle. As I discussed in my previous Marketing Minute, Developing a Balanced Testimonial Library, targeting the right type of endorsements will be the key in how you use them to support your story, being it about…

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Whether you currently produce one, have a favorite you listen to regularly, or you've heard of it but are not entirely sure what it is, a podcast can and should become an integral part of your marketing repertoire. Let's start at the beginning. For those not…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Who remembers the Schoolhouse Rock song, “I’m Just a Bill?” “I’m just a bill. Yes, I’m only a bill. And I’m sitting here on Capitol Hill.” Ok, that’s not exactly the type of bill I’m talking about in this week’s Marketing Minute edition. And I’m here to make…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media For years, businesses have been focused on millenials and their marked differences from previous generations. But now, a new generation is beginning to come of age: Generation Z. Generation Z are the age group born between 1997 and 2015, and are currently between the ages of 6 and…