Everything you need to know about using #hashtags

By Luke Weigel, lweigel@lessitermedia.com
Marketing Manager, Lessiter Media

Have you ever looked at the hashtags listed at the end of a social media post and wondered why they were included and what exactly they meant? You wouldn't be alone. As one of the newer additions to the marketing toolbox the hashtag has a lot of us playing catch up on how to use them.

These quick words and phrases prefaced by the pound symbol (#) serve a very important role in our modern digital society. With digital media platforms constantly updating and changing their algorithms to display content, your messaging is becoming harder and harder to deliver organically.

Enter the hashtag — a small-but-mighty marketing superhero hiding in plain sight. They look innocent tacked onto the end of a post, but as the social media marketing tool SocialPilot puts it, hashtags play an important role in your digital media campaigns by helping you work with and around those hard to breach algorithms, stating...

  • Hashtags are a great way to label and find niche content
  • Hashtags help make all of your content easily discoverable
  • Hashtags allow online users to find and engage with content related to common themes or interests
  • Hashtags help propel content to reach more people and be discovered by users all across the world

If your social media efforts are missing hashtags, you're doing yourself a disservice. I've put together a few tips to help get you started on your hashtag journey and back into the conversation on your social media channels.

If you have any questions about hashtags or your overal digital media strategy, shoot me a note! I'd be happy to talk through and review things with you further.