Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media It’s easy for marketers to jump on the bandwagon and put all their money on digital marketing. However, digital vs print advertising statistics resoundingly prove that print ads actually provide better results in terms of brand recall and response rate, and offer a number of benefits over other forms…

Discover how bringing printing in-house can save your business thousands on marketing materials and signage.

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Move over peanut butter and jelly, there is a new dynamic duo in town — email and marketing. OK, maybe it's not all that new of a pairing, but as other digital marketing offerings come at us from every direction with mixed results, the trusty old email remains a marketers…

By Kelsey Galbraith, kgalbraith@lessitermedia.com Digital Marketing Associate, Lessiter Media When designing your website, product landing pages, or any other online destination or resource that your customers and prospects visit to learn about, and interact with, your brands or products, it’s critical that you provide an intuitive experience that is easy to understand and navigate. And…