Category Archives: Marketing Minute

Attract More Email Opens with Engaging Preview Text

Attract More Email Opens with Engaging Preview Text
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Within crowded inboxes, subject lines are king in getting yourself noticed. But the subject line does not rule the email kingdom alone. Enter the king's hand: preview text. Your preview text, also known as the preheader, is the muted text, shaded gray, that appears immediately after the subject line. Depending…
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How to Make Slogans Work for You

How to Make Slogans Work for You
By Cassie Kopcha, ckopcha@lessitermedia.comDigital Media Intern, Lessiter Media Eat fresh. I’m Lovin’ It. We have the meats. No one outpizzas the hut. What do all of these phrases have in common? Besides making you hungry, these are some of the most recognizable fast food slogans. This is no accident, as each of these slogans were…
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Complete Guide to Picking the Right Stock

Complete Guide to Picking the Right Stock
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Times are tough for marketers like you and me. Studies show that the average person is estimated to encounter up to 10,000 ads per day — 10,000! A quick scroll through your social media feed and it's easy to see how they can add up quickly. We're up against some difficult odds. But…
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Live Streaming: The FREE Marketing Hack You May Be Overlooking

Live Streaming: The FREE Marketing Hack You May Be Overlooking
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com It’s no secret that over 2 years ago when COVID-19 struck the world and social distancing became a part of every day life, businesses were forced to lean on social media engagement to interact with customers who were once in person. Many businesses branched into the world of Live Streaming via Facebook…
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