Category Archives: Marketing Minute

Top 10 Marketing Advice from 2021

Top 10 Marketing Advice from 2021
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media 2021 is about to wrap up, and with that comes a time to reflect over the past year. Since January, we’ve published 51 Marketing Minutes covering topics such as web optimization, consumer behavior, money-saving tools and tips, technological advancements, and much more. Below is a look back at the…
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What Does Good Native Advertising Look Like?

What Does Good Native Advertising Look Like?
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Is it just me, or are native advertising and sponsored content more of those marketing buzzwords that most people have heard at some point, but for which few can provide a clear and concise definition or differentiate between, let alone pick out of a marketing message lineup? According to…
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6 Product Bundling Tips to Boost Sales

6 Product Bundling Tips to Boost Sales
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Combo meals. Shampoo and conditioner. Ketchup, relish and mustard. Variety packs. The list goes on. These are all products you’ve seen bundled together and positioned with value savings. Product bundling is a smart way for businesses to boost sales. It simplifies the purchasing decision for customers, especially first-time…
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3 Steps to Create the Perfect Cookie Policy

3 Steps to Create the Perfect Cookie Policy
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media As a kid, having a 'cookie policy' this time of year meant something along the lines of decorating sugar cookies and leaving a plate out for Santa... and sneaking a few for yourself. But as an adult, it takes on a much different meaning, especially when living in…
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