Category Archives: Marketing Minute

The Power of “Link in Bio” for Social Media Marketing

The Power of “Link in Bio” for Social Media Marketing
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In today's digital age, the competition for attention on social media is fierce. Brands and influencers are constantly seeking innovative ways to engage their audience and drive traffic to their content. One often overlooked yet highly effective strategy is optimizing the "link in bio." This small but powerful…
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4 Types of Customers & How To Handle Them

4 Types of Customers & How To Handle Them
By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 I have been working in customer service in one form or another for about ten years. From food service to dentistry, I have dealt with thousands of customers in seemingly infinite scenarios. The most important thing I have learned from all of these interactions is that my approach has…
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Next-Level AI Video Marketing Tools

Next-Level AI Video Marketing Tools
By Jack SchubertMarketing Associate, Lessiter Mediajschubert@lessitermedia.com262-777-2448 The last few years of technology have been ground breaking in every aspect. I've been blown away by the rapid growth and adoption of AI in the world of business and marketing, especially when it comes to video content creation and editing. Just a few years ago, in 2020,…
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4 Creative Ways to Engage your Audience

4 Creative Ways to Engage your Audience
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Was there ever something in school that you could not wrap your head around? Maybe it was a topic in math or science that you felt like you were stumbling your way through. Because you didn’t understand or enjoy it, how excited were you to participate in it?…
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