By Téalin Robinson
Digital Marketing Coordinator, Lessiter Media
trobinson@lessitermedia.com
262-777-2430
With our summer event preparation in high swing, it's important to remind ourselves how instrumental speakers and presenters are in hosting a successful event.
Most speakers already host a following and have audiences who love their content and have or will pay to hear them — so use them! Speakers are usually willing, especially when asked in the initial contract, to promote the event they are speaking at. It creates a beneficial experience for them to know the audience has come to hear and truly listen to what they have to say and learn from them rather than be unknown to the audience and have potentially poor engagement.
Your event success is tied to the success of your speakers. When you promote your speakers, you make them feel valued and appreciated. In turn, your speakers will become genuinely excited about participating in the event, making it natural for them to put more effort toward promoting it.
Communicate with your speakers and provide them with the tools they need to promote your event to ensure a mutually beneficial experience for both organizers and speakers! Dive into strategies for event promotion and community marketing, courtesy of Placid & Gleanin, below.
