Category Archives: Marketing Minute

Four Ways to Heat up Cold Emailing

Four Ways to Heat up Cold Emailing
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 In last week's Marketing Minute, we visited some of the best strategies to Combat Cold Calls Giving You the Cold Shoulder. This week, we want to share four of the most effective ways to heat-up cold emailing.  Sending cold emails can be quite discouraging if you don't have the right…
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Combat Cold Calls Giving You The Cold Shoulder

Combat Cold Calls Giving You The Cold Shoulder
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com We’ve all been there… You’re going through your call list, making no meaningful contact with your leads, and feeling like you’re wasting your time. Even those who enjoy being on the phone never enjoy rejection. What are the best ways to combat cold calls giving you the cold shoulder? There are…
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3 Benefits of Utilizing Live Stream

3 Benefits of Utilizing Live Stream
  By Madeline SchultzMarketing Associate, Lessiter MediaMschultz@lessitermedia.com262-777-2406 Due to social distancing requirements throughout the COVID-19 pandemic, people started to yearn for face-to-face contact like never before. This change made human needs more apparent and more crucial than ever, for marketers and consumers alike. Consumers are seeking authenticity, connection, and relatability when experiencing your brand.  Live…
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Copywriting for Emotional Investment in Your Brand

Copywriting for Emotional Investment in Your Brand
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media In our previous Marketing Minute, 5 AI Copywriting Strategies for Marketers, we shared ways to automate your copywriting. While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can…
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