From the July 2018 Lessiter Link newsletter In 2016, Frank and Mike established the Pam Lessiter Legacy Scholarship to honor Pam’s long-lasting contributions to LM. Along with her husband, Frank, Pam co-founded LM in 1981 and played a key role in guiding it through some challenging periods. Pam has been dedicated to hard work, self-improvement…
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Lessiter Media Marketing Minute
From the July 2018 Lessiter Link newsletter The Lessiter Media Marketing Minute is a joint effort among the Marketing/Audience Development and Digital Media teams to bring a once-per-week email newsletter mailing to our Magazine Manager list of advertisers and marketers. It provides actionable ideas from our own campaigns, industry best practices and lessons learned from…
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Gritty-Up Everybody!
By Mike Lessiter, President, Lessiter Media From the Mike Drop column of the July 2018 Lessiter Link newsletter I’m going to say it. I grew up with generic snacks, just 2 warm-weather vacations and sports without playing-time rules. Without the constant eyes of authority, trouble was found as often as fun, but you owned both.…
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June Community Outreach Smashes Attendance Record
From the July 2018 Lessiter Link newsletter A group of 19 intrepid nature-lovers tackled invasive plant species and spread trail mulch at the Wehr Nature Center last month. It was 12 months to the day that we were there last, and record attendance allowed far more work to get done this year than last. Special thank yous…
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