By Michelle Drewek, Digital Media Manager From the April 2018 Lessiter Link newsletter When I accepted my job offer in December of 2011, I knew I’d be wearing more hats than just what the job description detailed. But little did I know then that those hats would evolve to include landscaper, green thumb, window insulator…
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Recent Posts by Skylar Michels
Cover Ad Sees 2400% R.O.I.
By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media Think Print is Dead – Think Again… Our equine title, American Farriers Journal, was approached by a firearms manufacturer that specializes in custom engraved firearms and was looking for a targeted audience to sell an expensive new limited-run farrier-themed rifle. After a consultation with our Sales team, the…
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Facebook A/B Testing
By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As marketing professionals, we have the opportunity to research and test some of the newest and most creative digital assets from across the industry that are being used to engage customers. One of the most successful platforms we have been testing is Facebook. The Ads Manager has a…
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New Program to Propel Our Growth!
By Mike Lessiter, President, Lessiter Media From the Mike Drop column of the April 2018 Lessiter Link newsletter At the ASPIRE meeting held on March 1, we announced the specific program details on the “Lessiter Learn 2 Launch Lab.” As we are a growth company, this is an important program to meet our mid- and…
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