Recent Posts by Olivia Cox

5 Ways to Use Instagram Stories for Your Next Campaign

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Instagram Stories are a great marketing tool not just in their ability to reach a massive audience (the platform has 2 billion monthly active users!) They allow us to engage with our audience instantly through visually dynamic content and incorporate interactivity features like swipe-up links and polls. Additionally, Instagram Stories have the…
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Why Market in a Crisis?

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Crisis happens often; more often than we’d like to admit. Cars can break down, pipes can burst, basements can flood, the economy can tank, and the list goes on. Something a sailor once told me is the phrase “Hold fast." He explained it as such: "Get ready for…
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