About: Michelle Drewek

Recent Posts by Michelle Drewek

Back to School

Back to School
From the July 2019 Lessiter Link newsletter President Mike Lessiter went "back to school" at UW-Milwaukee for a semester-long course on documentary production last January to May. He enrolled in the course as he prepares to direct a documentary series on family run manufacturers in the farm equipment business. Several hundred hours of video were…
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5 Tips to Improve your Search Engine Visibility

5 Tips to Improve your Search Engine Visibility
By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Traditionally we were taught to think of search as algorithms fueled by keywords and keyword phrases. While they are still relevant, search engines have become smarter in how they determine content rankings. Gone are the days of keyword stuffing content to boost rankings. Content creators need to shift their…
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Pam Lessiter Legacy Scholarship — Spring 2019 Recipients

Pam Lessiter Legacy Scholarship — Spring 2019 Recipients
From the July 2019 Lessiter Link newsletter On December 17, 2016, Mike Lessiter announced the Pam Lessiter Legacy Scholarship before employees, guests and spouses at the firm’s annual Christmas party. Pam Lessiter co-founded Lessiter Media in 1981 with husband, Frank. While she has often been “behind the scenes” in her administrative role, she has been…
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‘Getting Started’ Success … From Listening & Spinning

‘Getting Started’ Success … From Listening & Spinning
By Jeremy McGovern, Executive Editor/Publish of American Farriers Journal By attending media conferences and workshops, we undoubtedly benefit through networking — introductions to new processes and sessions that can validate (or refute) what we've been doing. However, it is also essential that we learn success stories from our media peers to apply to our audiences…
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