By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Many facets of our lives have been altered due to the COVID-19 pandemic. As we adjust to life with as little human contact as possible, we as marketers need to think outside the box, now more than ever. QR codes are a touch-free way to get your…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media In past Lessiter Marketing Minute emails, we've talked about creative ways to expand your reach, whether in print, digital or a combination of the two. And while reach is an extremely important aspect of any marketing campaign, there is an equally important topic that sometimes gets overlooked, and…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Legendary copywriter Joseph Sugarman said it best: "Every product has a unique personality and it is your job to find it.” When it comes to defining a product's unique personality and communicating it to the customer, many marketers go wrong by putting too much emphasis on a product's…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media The key to reaching your entire audience of customers and prospects is a well-balanced and integrated marketing strategy. There is no one-stop solution and if you eliminate one medium, you're likely missing a big portion of your potential audience. The importance of mixing print and digital elements is…