About: Michelle Drewek

Recent Posts by Michelle Drewek

How to Nail the Art of Visual Email Marketing

How to Nail the Art of Visual Email Marketing
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined 6 email metrics beyond opens and clicks to help reach your marketing goals and make business decisions. While it's important that your promotional emails have interesting subject lines, engaging and relevant copy, and actionable calls-to-action, there is a less discussed element that can help you get…
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Web Accessibility 101

Web Accessibility 101
We’ve all come across a website where we’ve thought to ourselves, “this is not user-friendly.” In most cases, poor design and layout choices can be overlooked to get the information we need. But for those with disabilities, poor design and layouts can lead to a frustrating experience that prevents them from accessing the information they…
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Is Your Website Making the Right First Impression?

Is Your Website Making the Right First Impression?
By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In today’s world, new customers find and connect with you through a variety of digital pathways. From digital ads on media websites, social media posts, Google searches, articles you are mentioned in, and product and company reviews — all done digitally. When a potential customer clicks…
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Reaching Your Customers in Times of Social Distancing

Listen as Nick Jensen (Director of Business Development) and Luke Weigel (Marketing Manager) of Lessiter Media discuss how a live, virtual demo can be a game changer for your business in the good times, and even more so in the tough times that we find ourselves in today. With COVID-19 stealing all the headlines, it's…
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