About: Michelle Drewek

Recent Posts by Michelle Drewek

Christine Book Joins Lessiter Media as Managing Editor

Christine Book Joins Lessiter Media as Managing Editor
Brookfield, Wis., — Lessiter Media is pleased to announce the addition of Christine Book to its Ag Division Editorial team. Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer.  Book joined Lessiter in October 2024, coming from Wainscot Media, where she was the Managing Editor for Imaging Technology…
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3 Reasons Why You Should Use Native Content

3 Reasons Why You Should Use Native Content
By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Native content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment…
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How to Use Existing Customers to Grow Your Business

How to Use Existing Customers to Grow Your Business
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Do you have a punch card in your wallets for your favorite shops? Or coupons and rewards cards for different companies? The sound of free fast food, coffee, or movies is enticing, especially when it costs nothing to enroll. The caveat is that you have to return or…
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