About: Michelle Drewek

Recent Posts by Michelle Drewek

How to Use the Golden Ratio

How to Use the Golden Ratio
By Owen LessiterMarketing Associate, Lessiter Mediaolessiter@lessitermedia.com262-777-2445 There are two things a web designer fears the most: A.I. stealing their job, and the uncertainty of not knowing how to format their content. When confronted by the beast of indecision, a simple yet universal hero swoops in to save the day – the golden ratio. With the…
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Lessiter Media 3rd Generation Interviews 2nd Generation

Interviewer Owen Lessiter (right), interviews dad Mike Lessiter on the history of Lessiter Media and his entry into business journalism.Editor’s Note: Owen Lessiter, Brookfield Central High School Class of 2023, came in just under the wire with his final project before graduation. Assigned to conduct and record a professional interview for a public speaking course, he…
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Farm Equipment Recognized for Outstanding Content

Farm Equipment Recognized for Outstanding Content
BROOKFIELD, Wis. — Farm Equipment is proud to announce it has received two Upper Midwest Regional Azbee awards from the American Society of Business Publication Editors (ASBPE). In the Technical Article category, the magazine received a Gold Award for “Ag Prepares for Electric-Powered Future,” which appeared in the June 2022 issue of Farm Equipment. This…
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How to Nail the Art of Visual Email Marketing

How to Nail the Art of Visual Email Marketing
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined 6 email metrics beyond opens and clicks to help reach your marketing goals and make business decisions. While it's important that your promotional emails have interesting subject lines, engaging and relevant copy, and actionable calls-to-action, there is a less discussed element that can help you get…
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