Recent Posts by Michelle Drewek

Cover Crop Innovators Acquired by Lessiter Media Ag Division

(BROOKFIELD, WIS.) Lessiter Media Inc., publisher of various print and digital products and events serving the agricultural and equine industries, has acquired Cover Crop Innovators from longtime farmer and consultant Steve Groff, Holtwood, Pa. The announcement was made January 8 in front of attendees at the 28th Annual National No-Tillage Conference in St. Louis, Mo. The acquired property will be…
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6 Benefits of Launching a Podcast

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Many might argue that we’re living in a “mobile-first” digital marketing world. Websites, emails, web articles and more are all designed, written and optimized to be easily consumed on mobile devices. Photos and videos quickly plague our phones between Facebook, Instagram and SnapChat, not to mention getting sucked…
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Lessiter Media Welcomed Back to Quad

From the July 2019 Lessiter Link newsletter On July 23, Frank Lessiter (Lessiter Media's founder) and Kim Schmidt (executive editor) took interns Betsy Barthelemy, Brennen Wilson, Jeff Wardon, KC Hubbell, Melissa Martincich, and Rebekah Lindner, along with newcomer staff Kristen Kubisiak, Alison Green and Ben Thorpe, on a field trip to Quad Graphics in West Allis. Long-time Quad employees Carrie, Kristen…
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Millennials Haven’t Killed Print

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media We often hear that millennials — the generation generally categorized as being born between 1981 and 1996 — have killed a lot of mainstays of previous generations, including napkins, homeownership, cereal, retirement and much, much more. As a millennial myself, I take umbrage with a number…
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