Recent Posts by Michelle Drewek

John Dobberstein Returns to Lessiter Media as Senior Editor

Brookfield, Wis., — Lessiter Media is pleased to announce the addition of John Dobberstein to its Ag Division Editorial team. Dobberstein will serve as Senior Editor of No-Till Farmer, Strip-Till Farmer and Cover Crop Strategies.  Dobberstein returned to Lessiter Media in October 2024, coming from Endeavor Business Media where he served as Managing Editor for…
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Christine Book Joins Lessiter Media as Managing Editor

Brookfield, Wis., — Lessiter Media is pleased to announce the addition of Christine Book to its Ag Division Editorial team. Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer.  Book joined Lessiter in October 2024, coming from Wainscot Media, where she was the Managing Editor for Imaging Technology…
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3 Reasons Why You Should Use Native Content

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Native content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment…
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