About: Michelle Drewek

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media One of the exciting parts about being a marketer is the growth and evolution of technology at our disposal. At times that growth can be painful (or in some cases, really painful). Then there are those moments when a new tool reinvigorates our creative fire or an…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Before releasing your content into the wild — whether it’s a digital or print piece — it needs to be put through a thorough editing process. While this seems like common sense, we know errors happen often. In a traditional news setting, a formal editing process comes…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media For every campaign you launch, it is vital to know how your efforts are being received by your audience. Google Analytics may seem daunting to navigate through, but once you understand the basic concepts it will become an essential tool for reviewing your marketing efforts. Watching the…