Recent Posts by Michelle Drewek

30 Years Later: QR Codes Are Still Powerful

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 When QR codes were invented in 1994, the adoption was gradual as people tried to understand the practicality of use outside of parts & inventory tracking. 30 years later, it's safe to say that not only have they proven to be widely adaptable, but also highly effective in…
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Stay Competitive in 2025 with These 7 Predicted Marketing Trends

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 As we move closer to 2025, the marketing landscape is quickly evolving, driven by technological innovations and shifting consumer preferences. Brands must stay ahead of the curve to remain competitive, making it essential to understand the emerging trends that will shape marketing strategies in the coming year. From…
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Lessiter Media Bolsters Sales Team with Addition of New Position

BROOKFIELD, Wis. - Lessiter Media is proud to announce the expansion of its sales division through the addition of a new key position. Lessiter Media welcomes Logan Fitch to the Ag Division Sales Team as an Associate Account Representative. Fitch has a background in the ag industry and client partnerships having served as a Media…
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Why You Need Professional Development

By Kayla SchneiderMarketing Coordinator, Lessiter Mediakschneider@lessitermedia.com How long have you been in your current role? 5 years? 10? When was the last time you took the initiative to learn a new skill to boost your career? It's easy to get caught up in the daily grind and forget to prioritize your professional growth. However, investing…
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