By Chelsea Moskow, American Farriers Journal Editorial Intern From the December 2018 Lessiter Link newsletter Doug Anderson emphasizes our responsibility to our audiences. Each of us plays an important role in producing content and conferences for our respective audiences. But how do we know if we're hitting the mark? At the ASPIRE meeting on Nov.…
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About: Michelle Drewek
Recent Posts by Michelle Drewek
Lessiter Media Supports What You Support!
From the December 2018 Lessiter Link newsletter Through the company’s H.O.P.E. Program (Helping Others with Philanthropic Efforts) each full-time staff member may direct up to $350 to a charitable organization of their choosing. Here's a list of organizations supported during 2018: 826LA Advocates of Ozaukee Alzheimer’s Association American Cancer Society Big Brothers Big Sisters Children's…
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Why We Need More Company Failures (Small Ones Preferred)
By Frank Lessiter, Chairman From the Frankly Speaking column of the December 2018 Lessiter Link newsletter Measuring a company's success often boils down to its staff having a "can do" or a "can't do" attitude. When there's a lack of enthusiasm for new ideas, a company simply can't grow. In fact, it may not survive.…
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How We Did It
Farm Equipment recently concluded its podcast series "How We Did It," conversations with Ag Equipment's Entrepreneurs, which took a look at how family-run farm equipment manufacturers overcame often insurmountable odds to find success. For its final "bonus" episode of the series, longtime editor Dave Kanicki reacted to several listener requests to include Lessiter Media's own story. Dave sat down…
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