About: Michelle Drewek

Recent Posts by Michelle Drewek

Team Audit: Are you optimized for success?

Team Audit: Are you optimized for success?
By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media "Teamwork makes the dreamwork" is a favorite phrase around the Lessiter Media offices. In fact, the concept of teamwork is important enough that we even made it one of our core values. But teamwork is more than a tagline. Our teams are dependent on one another the way our customers…
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Email Subject Lines: Why They Matter To Your Audience

Email Subject Lines: Why They Matter To Your Audience
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com An email subject line — it’s one of the first things your reader sees. It has to be eye catching, often conveying a sense of urgency, personalized to each reader, or offering a discount/promotion. If you don’t connect with your audience, you’ll just be another email in their cluttered…
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3 Graphic Design Tips for Non-Designers

3 Graphic Design Tips for Non-Designers
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 With so many inexpensive and easy-to-use graphic design tools available to today's marketers, you don't need to be a professional graphic designer with a deep understanding of advanced design concepts like kerning, tracking and leading to generate an eye-catching piece of visual content.  But even with the best design templates, most relevant clipart and…
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4 Ways to Get Better Survey Results

4 Ways to Get Better Survey Results
By Jeremy McGovern, jmcgovern@lessitermedia.comExecutive Editor/Publisher, Lessiter Media Surveying customers online is an effective, affordable and direct way to obtain feedback on your products and services. We've previously shared some tips on how a survey can help build your customer database, and with resources like Survey Monkey and Typeform to help deliver results instantaneously, marketers can fill in missing…
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