About: Michelle Drewek

Recent Posts by Michelle Drewek

The Dark Side of AI in Marketing

The Dark Side of AI in Marketing
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 As marketing technology grows, so do artificial intelligence (AI) opportunities like ChatGPT. I'm sure you've heard of ChatGPT in some capacity — it's a platform that responds to questions to compose written content, images or videos. A next-gen tool that can create efficiencies across the board. In fact, I…
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John Dobberstein Returns to Lessiter Media as Senior Editor

John Dobberstein Returns to Lessiter Media as Senior Editor
Brookfield, Wis., — Lessiter Media is pleased to announce the addition of John Dobberstein to its Ag Division Editorial team. Dobberstein will serve as Senior Editor of No-Till Farmer, Strip-Till Farmer and Cover Crop Strategies.  Dobberstein returned to Lessiter Media in October 2024, coming from Endeavor Business Media where he served as Managing Editor for…
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Christine Book Joins Lessiter Media as Managing Editor

Christine Book Joins Lessiter Media as Managing Editor
Brookfield, Wis., — Lessiter Media is pleased to announce the addition of Christine Book to its Ag Division Editorial team. Book will serve as Managing Editor of Farm Equipment, Rural Lifestyle Dealer and Precision Farming Dealer.  Book joined Lessiter in October 2024, coming from Wainscot Media, where she was the Managing Editor for Imaging Technology…
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